What's IN your Mind: an experiment on subliminal message effectiveness
Kai Ying Chieh, Alison Huynh
Floor Location : 2507

Our experiment studied the use and effectiveness of subliminal messages. We predicted that visual subliminal messages would work better than auditory messages. Using a self-edited video, we tested with a Likert scale questionnaire to see how the use of auditory and visual subliminal messages worked and indeed if they did work, using three control groups of eight people each (four male, four female). Our results concluded that, although subliminal messages do not take a significant effect on results, there were some differences in certain areas for each of the ten questions asked, including "eat chocolate cake", our subliminal message.